WUHAN QINCHENG MIXC ONE
Wuhan Qincheng MixC One is a retail destination at Alibaba’s regional headquarters development in Wuhan, China. Co-developed by Alibaba and CR Land, the retail podium is seamlessly integrated with two office towers above, creating a dynamic leisure and lifestyle centre for the surrounding work community and accelerating growth for emerging CBD in east Wuhan. The design is built around the idea of pixels, the fundamental unit of digital communication, which here represents both modularity and connectivity. The pixel motif informs a modularised approach in both the spatial organisation and design details throughout the mall. By merging the convenience and interactivity of online shopping with the tangible, immersive aspects of physical retail, the development creates a hybrid and versatile retail space to serve the ever-changing needs of modern consumers.















