MOONCRAFT

Imagine the full moon hanging above the Huangpu River, together with the river’s geometry that forms a glass that hold some of the richest history of the city with the yellow lunar gradually dipping into the glass, forming the design concept of MOONCRAFT. MOONCRAFT is a bar and restaurant that fills with time and stories, for one to sense and embraced with a tipsy and emotional moment. It was launched at the Cool Docks, which was originally a grease factory in the Shiliupu era. The branding of MOONCRAFT integrated all the design elements as one identity. From the bar’s name to its logo, as well as the architectural and interior design, they share the same concept throughout.