Ji’nan Hong Hai Ju Long Plaza + SCPG Incity

How to keep Honglou Business District busy and bustling, and upgrade the quality of the area in terms of design? Respecting the historical context, creating an energetic urban public space with pedestrian scale is the core principle for us to design this super city complex. The mixed-use development comprised of shopping center, open-plan shopping precinct, office, hospitality and residential programs. We unfold the northeast corner of the site opposite Hongjialou Church across the road as an urban cultural square, which surrounds the Sister Building with a history of 100 years, and extend inward to the Joy Fun 24-hour shopping precinct. By redefining this historical neighbourhood into the downtown district of Ji’nan, the complex acknowledges the history and character of the city whilst immersing visitors in a unique shopping experience.