Xintiandi square is located in the central area of Shanghai. It is located on the famous Huaihai Road, and is the gateway to the prosperous new world area. Huaihailu Road and Xintiandi are rapidly becoming the most popular and famous shopping and entertainment areas in Shanghai, becoming a combination of local and international shopping destinations. The design concept of Xintiandi Plaza is to provide a young life in Shanghai with a leisure life destination. Xintiandi Plaza integrates all kinds of retail, restaurant and theme space, and integrates them in a new way of organization. It is different from traditional shopping malls, and it forms a vertical city center layout, providing various shopping, roaming, catering, gathering and relaxing opportunities.