Wuhan Greenland Being Fun

Woods Bagot has embarked on the interior design of the retail component of Greenland Being Fun, situated close to the Yangtze River in Wuchang District in Wuhan. Woods Bagot’s vision for the project is to develop a creative social retail hub. Convenient transportation links, superior views of the Yangtze River and the skyline-defining tower all contribute to its future as a landmark development, but the distinctive interior design and strategy seeks to deliver new retail concepts alongside entertainment and experiences that go beyond shopping, appeal to the young generation of shoppers and address the future of retail. The interior architecture is sculptural and complex in its design, presenting a number of challenges across its eight storeys, which span from Basement 1 to Level 7.