Cadillac House

Cadillac is an American institution, a cultural icon, with aspirations to sell this brand in China where the brand does not enjoy instant recognition, the need for a Cadillac House arose, to explain the essence of the brand and to seduce with its progressive style. The Cadillac House visibly reflects the attitude, passion, and technological achievements of Cadillac while demonstrating an understanding of Chinese culture through an immersive experience. The House is organized around traditional Chinese principles of space; occupants pass through a series of thresholds, or “permissions” as they move from public to exclusive areas of the building. Introverted gardens and filtered views of the landscape build on the principles of feng shui to create an exclusive destination just outside downtown Shanghai. Though planned using these traditional Chinese principles, its material, craft and ethos is all Cadillac.

Project Information

2019年3月27日开业
3 years
上海

Consultant firms

Gensler
Gensler
Proteus Lighting & George P. Johnson Experience Marketing
同济大学建筑设计研究院(集团)有限公司

Design

John Bricker
John Bricker, William Hartman, Edward Chao, Richard Chang, Min Chu, Brian Vitale, Eunjung Chung