Fang Fang
英国皇家建筑师协会会员
英国AA建筑联盟协会会员
澳大利亚注册建筑师
艺术学硕士(住宅和城市主义), 建筑学学士
方芳在中国,澳大利亚和英国有过20年的国际经验并拥有卓越的全面设计施工管理水平。 曾经在国际著名建筑师事务所(如Farrells以及RMJM)主导并参与重大项目设计以及施工工作, 主要项目包括欧洲最高塔楼俄罗斯燃气大楼, 牛津大学南区规划设计,英国医学研究署实验室和分子生物学大厦等并屡获大奖。2015年加入万达商业规划院之前,担任英国AJ100 年度最佳建筑师事务所Hawkins Brown高级合伙人。
作为企业高管,担任着处理日常商务经营,前期开拓市场和后期执行项目等工作。方芳擅长宏观到微观设计,主持并带领团队开展城市设计,总体规划,建筑和室内设计项目,并管控从概念设计,立项,规划审批流程到施工,商务管理等方面与顾问方/施工方/设计方协同推进工作。方芳秉持良好的设计和解决技术以及商务的能力以及多年在国内外积累的工作经验以及资源,成为优秀华裔女建筑师以及地产界管理人才产。
方芳目前担任万达商业规划院总建筑师, 负责并参与印度产业新城, 巴黎欧洲城以及昆明、重庆、桂林旅游小镇策划以及设计管控工作。
方芳同时致力于中西文化以及学术交流,曾在英国权威建筑杂志Building Design发表数篇文章, 并主持多次学术论坛以及接受媒体采访。 在万达商业规划院期间,帮助引进国际资源,增强行业内外合作并负责主办了两届概念商业广场国际建筑设计竞赛, 取得圆满效果。
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When it comes to”commercial buildings”, some people view that they are not as grand as museums, cultural centers, and educational buildings. On the other hand, there is a very popular belief that “Excessive Commercialization ” has a negative meaning for judging a building, while commercial buildings are those that are truly built for mainstream groups, and are an extension of “niche”, that is, “public” buildings.
Due to covering massive people, it means that the building not only needs a strong forward-looking and market positioning, but also requires a bold and up-to-date determination and a deep understanding of consumers’ consumption habits and the real needs of shop tenants. In fact, it is a tough job to take all those factors into consideration,which takes a lot of time to accumulate experience and constantly review and improve. I think good commercial buildings are the best in architecture.
We hope to work with all parties in the real estate and design industries to reshape the present monotonous city into a more personal and aesthetically attractive living space. Perhaps CREDAWARD , The Real Estate Design Award (China) , is like “throwing one stone into a lake”, which means it will have a ripple effect on the real estate and design industry. But I believe more and more people will see the beauty in the ripples.