“ZHONGWAN STREET COMMERCIAL COMPLEX” IN URUMQI, XINJIANG

The “Zhongwanjie Commercial Pedestrian Street” project is located in the central area of Tianxian District, Urumqi, Xinjiang, and it is also a core area for ethnic minorities. The project covers an area of approximately 160,000 square meters. The core business types include a multi-level commercial Mall, a cultural creation market, an entertainment and banquet hall, and a brand commercial valley, etc. Through three strategies of “cultural empowerment”, “scene innovation” and “business format reconfiguration”, the traditional commercial consumption space is transformed into a “city cultural symbiosis body” and a “urban experience lounge”.