China Resources Wuhan Beer Museum

Hubei Snow Brewery is a city landmark in the hearts of local residents.

On the original site, the plan is to build a modern beer museum. Waterfrom Design, responsible for the interior design, decided to transform the old brewing machinery into the architectural vocabulary in the hope of providing an experience different from those offered by traditional museums and connecting the new and the old in terms of memories and cultural implication.
Jettisoning the neat and static linear display, the viewer is micrified to a size as big as a molecule to experience the surrealnes by enlarging certain brewing equipment to the size of a building to create a feeling of déjà vu and subvert the traditional way of participation characteristic of just standing in front of the exhibitions.

Considering the architecture is a vessel, a brand-new vessel full of times, experiences, and knowledge of brewery accumulated over the centuries, contemporary aesthetic vocabulary can recharge your batteries.