华润时代广场TIMES SQUARE
| 项目状态 | 已建成 | |||
| 申报类别 | 建筑设计 | |||
| 申报子类别 | 城市再生 | |||
| 完成日期 (YYYY-MM-DD) | 2019 - 12 - 25 | |||
| 设计周期 | 2 年 | |||
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| 项目所在国家/地区 | 中国 | |||
| 项目所在省 | 上海 | |||
| 项目所在城市 | 上海 | |||
| 项目简介(中文) | 华润时代广场位于上海浦东陆家嘴核心地段，始建于1993年，是上海商业的历史见证者。随着中国经济的迅猛发展，为顺应从主流消费到细分人群的这一市场变化趋势，顺应浦东商业格局的更迭换代。商业市场的消费场景时代已经到来，购物中心需要思考如何为消费者呈现一种更具创意的体验与互动，同时将其转化为消费。怎样结合购物中心特点、区位环境及消费者需求，打造出极具包容度与参与感的消费场景，让购物成为一种自然而然的愉悦行为。 | |||
| 项目简介(英文) | Huarun Times Square is located in the core area of Lujiazui, Pudong, Shanghai. It was founded in 1993 and is the historical witness of Shanghai's commerce. With the rapid development of China's economy, in order to adapt to the market change trend from mainstream consumption to subdivision of the population, and to adapt to the change of Pudong business pattern. With the arrival of the era of consumer scenarios in the commercial market, shopping centers need to think about how to present consumers with a more creative experience and interaction, while converting it into consumption. How to combine the characteristics of shopping malls, location environment and consumer needs to create a highly inclusive and participatory consumption scenario, so that shopping becomes a natural pleasure behavior. | |||
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 沿张杨路南泉北路夜景实景 |
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 沿张杨路浦东南路夜景实景 |
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